Pet Brands
Pet parents are fiercely loyal — and fiercely specific about what their pet needs. Show each subscriber their pet's name, breed, dietary needs, or loyalty rewards — rendered on the hero image at open time.
Start For Free — No Credit Card RequiredFebruary 26, 2026
Pet parents collect detailed information about their animals — name, breed, age, dietary restrictions, weight class, and favourite flavours. Your ESP stores all of it. But your emails still show the same static hero image to every subscriber. The golden retriever owner and the indoor cat parent see identical visuals, and neither feels the email was made for their pet.
Pet brands using personalised email images report 40–50% higher click-through rates on promotional campaigns, 46% higher subscription renewal when the image shows the pet's name and product, and 58% higher open-to-click on pet birthday campaigns.
Driphue turns any Canva design into a dynamic image URL. Add merge tags for pet name, breed, or dietary preference — paste the URL into Klaviyo or any ESP — and every subscriber sees an email image built for their pet at open time.
Pet parents are among the most emotionally invested consumers in e-commerce. They know their pet's name, breed, age, weight, dietary restrictions, and favourite treats by heart. They expect the brands they buy from to know these things too. Yet most pet email campaigns send the same generic hero to every subscriber, regardless of whether they have a senior Labrador or a kitten.
Pet brands using personalised email images report 40–50% higher click-through rates, 46% higher subscription renewal when the image shows the pet's name and product, and 58% higher open-to-click on pet birthday campaigns. See our guide to measuring email personalisation ROI.
The most effective pet email personalisation targets autoship and subscription renewals (showing the pet's name and product), new product launches tailored to breed and dietary needs, pet birthday campaigns, loyalty reward emails, and breed-specific product recommendations.
Design in Canva, add merge tags, and Driphue generates a dynamic image URL. Paste into Klaviyo or any ESP. Track with built-in analytics.
Most pet brands start with autoship renewal emails — adding the pet's name and product drives immediate retention lift. From there, expand into pet birthdays, breed-specific launches, and VIP offers. For Shopify stores, see our Shopify guide. For a 90-day plan, follow our implementation roadmap. Create your free Driphue account.
Display the pet's name, their current food or product, and next delivery date directly on the email image. Autoship and subscription renewal emails that say "Max's Salmon & Sweet Potato — ships in 3 days" drive 46% higher renewal rates than generic "your order is coming" messages.
Personalise new product and flavour launch emails with the pet's name, breed, and dietary needs. Launch emails that say "New grain-free treats for golden retrievers like Max" drive 2.4x higher click-through than broadcast product announcements.
Celebrate each pet's birthday or adoption anniversary with a personalised image showing the pet's name, age milestone, and a special birthday offer. Pet birthday campaigns with personalised imagery achieve 58% higher open-to-click rates — pet parents love celebrating their animals.
Surface each subscriber's loyalty tier, point balance, or spending milestone on the email image. Loyalty emails that show the subscriber's actual reward status alongside their pet's name drive significantly higher redemption rates.
Show breed-specific or life-stage-specific product recommendations on the email image. When a subscriber sees "Senior care picks for Bella" based on their dog's age and breed, the recommendation feels like veterinary-grade advice rather than a product push.
Reach lapsed subscribers with an image that references their pet by name and their last purchased product. Re-engagement emails that say "We miss Max — here's 15% off his favourite treats" create emotional relevance that generic win-back templates can't match.
This template renders the pet's name, their specific product, and the next delivery date directly on the email hero image. When a subscriber sees "Bella's Salmon & Sweet Potato kibble ships Thursday" instead of a generic "Your autoship is coming" banner, the reminder feels personal to their pet — and pet parents pay attention when their pet's name is on the image.
Pet brands using personalised autoship imagery report 46% higher renewal rates compared to static reminders. The template pulls the pet's name, product, and delivery date from your ESP's subscription data via merge tags — one flow, every pet parent sees their own details. Works with Klaviyo, Omnisend, and any ESP that stores pet profile data. Pair with product launch campaigns to introduce new flavours alongside the autoship reminder.
Personalisation variables used: pet_name, product_name, delivery_date
This template shows the pet's name and their breed or dietary need alongside the new product being launched — all rendered directly on the email image. When a subscriber sees "New for Max (Golden Retriever): Joint-Support Dental Chews" the product announcement feels targeted to their specific pet rather than a mass broadcast, dramatically increasing engagement.
New product launches personalised with pet breed and dietary data drive 2.4x higher click-through rates compared to generic announcements. The template pulls breed, dietary needs, and pet name from your ESP's profile properties using merge tags. Design the template in Canva, and Driphue renders each subscriber's unique version via dynamic image URLs at open time. For more pet-specific campaign ideas, see our guide to 25 personalised email image ideas.
Personalisation variables used: pet_name, breed, dietary_need, new_product_name
This template displays the pet's name, their age milestone, and a personalised birthday offer directly on a celebratory email image. When a subscriber sees "Happy 3rd Birthday, Cooper! 🎉 Here's 20% off his favourite treats" the email creates a genuine emotional moment — pet parents love celebrating their pets, and the personalised image makes it feel like the brand remembers their pet individually.
Pet birthday campaigns with personalised imagery drive 58% higher open-to-click rates compared to generic celebration banners. The template pulls the pet's name, age, and birthday offer from your ESP's profile properties via merge tags. Pair with birthday and loyalty campaigns for maximum emotional impact. For broader milestone strategy ideas, see our guide to birthday campaigns that drive repeat purchases.
Personalisation variables used: pet_name, pet_age, birthday_code
Higher autoship renewal rate when the email image shows the pet's name and next delivery product
Click-through lift on new product emails personalized with pet breed and dietary needs
Open-to-click improvement on pet birthday campaigns with personalized pet name and age milestone
Pet name + product + next delivery date
+46% renewal rate vs. generic
Pet name + breed + dietary need
2.4x click-through on launches
Pet name + age milestone + birthday offer
+58% open-to-click on birthday sends
Any subscriber data stored in your ESP can be rendered on your email images using Driphue's merge tag personalisation.
For technical details on dynamic image URLs, read our technical guide.
Pet brands thrive on the emotional bond between pet parents and their animals. Subscribers don't just buy pet food — they buy for Max the golden retriever with a sensitive stomach, or Luna the indoor cat who only eats grain-free. Yet most pet email campaigns send the same hero image to every subscriber, regardless of pet type, breed, age, or dietary needs. Personalized email imagery that acknowledges the subscriber's specific pet transforms generic marketing into something that feels like it was made for their household, driving measurably higher engagement, repeat orders, and subscription renewals.
Pet brands thrive on the emotional bond between pet parents and their animals. Subscribers don't just buy pet food — they buy for Max the golden retriever with a sensitive stomach, or Luna the indoor cat who only eats grain-free. Yet most pet email campaigns send the same hero image to every subscriber, regardless of pet type, breed, age, or dietary needs. Personalized email imagery that acknowledges the subscriber's specific pet transforms generic marketing into something that feels like it was made for their household, driving measurably higher engagement, repeat orders, and subscription renewals.
Driphue integrates with every major email platform used by pet brands.
Browse all Driphue integrations.
