Merge tag personalisation
Add any merge tag to your email images
Subscriber names, locations, loyalty points, product names — any data your ESP stores can appear directly on your email images, rendered uniquely for every recipient.
How merge tags work in Driphue
Merge tags are placeholder variables that your email service provider replaces with real subscriber data when an email is sent. You already use them for personalised subject lines and text content. Driphue brings that same personalisation to your email images.
When you add a merge tag layer to your Canva-imported design, Driphue embeds that tag into the dynamic image URL. Your ESP replaces the tag with actual data before delivery, and Driphue's image server renders a unique image for each subscriber.
Common merge tags by ESP
Driphue generates the correct merge tag syntax automatically based on which ESP you select. For the full syntax reference across all platforms, see our ESP merge tag guide.
What you can personalise
- Subscriber data
- First name, last name, email, location, signup date — the basics that make every email feel personal.
- E-commerce data
- Product names in cart recovery images, order totals in post-purchase emails, and recently viewed items in browse abandonment flows.
- Loyalty data
- Points balances, tier status, rewards available, and points-to-next-tier in loyalty programme emails.
- Custom properties
- Any custom field or event property stored in your ESP can be used as a merge tag. If your ESP has the data, Driphue can put it on an image.
Works across every email client
Because merge tags are resolved by your ESP before the email is delivered, personalised images work in every email client — Gmail, Apple Mail, Outlook, Yahoo, and all others. There are no compatibility issues, no fallback images needed, and no client-side rendering dependencies.
For details on how this interacts with Gmail caching and Apple Mail Privacy Protection, see our technical articles on Gmail image caching and Apple MPP.
More features
Canva import
Design with full creative freedom in Canva, then import into Driphue to add personalisation layers. No templates, no limitations — your brand, your way.
Dynamic image URLs
Driphue generates a unique URL for every subscriber. Paste it into any ESP template — the image renders with personalised data automatically at open time.
Email image analytics
Track how many times each personalised image is viewed. See performance by image and campaign, all from your Driphue dashboard.
Start adding merge tags to images
Create your free Driphue account and personalise your first email image in minutes.