Track every personalised image view

Every time a personalised image is rendered — meaning a subscriber opens an email and their email client fetches the image — Driphue logs that view. Your dashboard shows total views per image, views over time, and which images are getting the most visibility.

This gives you a direct signal of how many subscribers are actually seeing your personalised content, separate from your ESP's open rate metrics.

Email open rates have become less reliable since Apple Mail Privacy Protection began pre-fetching email content. Image view tracking provides a complementary data point that helps you understand actual subscriber engagement with your visual content.

Image views also help you compare the performance of different personalisation approaches. If your welcome email hero image gets significantly more views than your cart abandonment image, that insight helps you prioritise where to invest your design effort.

The Driphue dashboard shows your image analytics in a clean, straightforward interface. You can see views by individual image, track trends over time, and identify which campaigns are driving the most image engagement.

There is no complex setup required. Analytics are built in and start tracking automatically the moment you create a personalised image and it begins receiving views.

Use image view data alongside your ESP's campaign metrics to get a fuller picture of email performance. High image views paired with strong click-through rates indicate that your personalised visuals are both seen and effective. High views with low clicks might suggest the image needs a clearer call-to-action or a different personalisation approach.

Combined with Canva import for design flexibility and merge tag personalisation for dynamic content, analytics complete the feedback loop that helps you continuously improve your email image strategy.