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Use Cases Birthday & Loyalty

Celebrate milestones with personalized images

Birthday wishes, loyalty rewards, and anniversary celebrations — all with images that feature your customer's name, tier, and points balance.

Why personalize milestone emails?

Birthday and loyalty emails have some of the highest conversion rates in email marketing. Adding a personalized image that features the customer's name, their points balance, or VIP tier makes the celebration feel genuine — not templated.

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Make celebrations feel genuine

A birthday image with their actual name feels like a real card, not a mass blast. Customers notice and appreciate the effort.

Showcase loyalty status

Display VIP tier, points balance, or membership level in a beautifully designed image that makes customers feel valued.

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Drive redemptions

Personalized reward images with specific point balances and tier benefits encourage customers to actually use their rewards.

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Strengthen retention

Milestone emails with personalized visuals build emotional loyalty that keeps customers coming back.

Set up in 2 minutes

Design once, personalize for every recipient. Here's how the merge tags work.

Merge tags you'll use

These are the most common merge tags for birthday & loyalty emails. They work with any ESP.

{{ first_name }} {{ loyalty_tier }} {{ points }}
Example URL https://app.driphue.com/img/bday01?txt1={{ first_name }}&txt2={{ loyalty_tier }}

Start celebrating your customers

Create your free Driphue account and have personalized images in your emails in under 2 minutes.

Works Everywhere

Compatible with every ESP

If your platform supports merge tags in HTML emails, it works with Driphue.

Driphue

Just paste the dynamic image URL or HTML code into your email template.
No plugins, no API keys, no custom code.