Birthday & Loyalty
Celebrate milestones with personalised images
Birthday wishes, loyalty rewards, and anniversary celebrations — all with images that feature your customer's name, tier, and points balance.
Why It Works
Why personalise milestone emails?
Birthday and loyalty emails have some of the highest conversion rates in email marketing. Adding a personalised image that features the customer's name, their points balance, or VIP tier makes the celebration feel genuine — not templated.
Make celebrations feel genuine
A birthday image with their actual name feels like a real card, not a mass blast. Customers notice and appreciate the effort.
Showcase loyalty status
Display VIP tier, points balance, or membership level in a beautifully designed image that makes customers feel valued.
Drive redemptions
Personalised reward images with specific point balances and tier benefits encourage customers to actually use their rewards.
Strengthen retention
Milestone emails with personalised visuals build emotional loyalty that keeps customers coming back.
How It Works
Set up in 2 minutes
Design once, personalise for every recipient. Here's how the merge tags work.
Merge tags you'll use
These are the most common merge tags for birthday & loyalty emails. They work with any ESP.
{{ first_name }}{{ loyalty_tier }}{{ points }}Example URL
https://app.driphue.com/img/bday01?txt1={{ first_name }}&txt2={{ loyalty_tier }}Start celebrating your customers
Create your free Driphue account and have personalised images in your emails in under 2 minutes.
Explore More
Other use cases
Personalised images work across every email type.
Welcome emails
Greet new subscribers by name with a personalised hero image. Make a lasting first impression that sets the tone for your brand relationship.
Explore this use caseAbandoned cart
Show the exact product left behind alongside the shopper's name. Create urgency and relevance that generic cart emails can't match.
Explore this use caseProduct launches
Make every product launch feel like a personal invitation. Address subscribers by name for higher open rates and engagement.
Explore this use caseVIP & segmented offers
Gold, Silver, Bronze — or any segment you define. Show different images and offers based on who's receiving the email.
Explore this use casePost-purchase
Thank customers by name and display the product they bought. Build loyalty and drive repeat purchases with a personal touch.
Explore this use case
Works Everywhere
Compatible with every ESP
If your platform supports merge tags in HTML emails, it works with Driphue.
- Klaviyo
- Mailchimp
- ActiveCampaign
- HubSpot
- Brevo
- Omnisend
- Drip
- ConvertKit
- Customer.io
- SendGrid
- Postmark
- Iterable
- Salesforce MC
- Marketo
- Constant Contact
- Campaign Monitor
- Braze
- MoEngage
- CleverTap
- Bloomreach
- GetResponse
- MailerLite
- + any ESP
Just paste the dynamic image URL or HTML code into your email template. No plugins, no API keys, no custom code.