Abandoned Cart
Win back carts with personalised images
Show the exact product left behind alongside the shopper's name. Create urgency and relevance that generic cart emails can't match.
Why It Works
Why personalise cart abandonment emails?
Cart abandonment emails already recover 5-10% of lost revenue. Adding a personalised image that shows the shopper's name and the product they left behind makes the email feel urgent, relevant, and impossible to ignore.
Recover more revenue
Personalised cart recovery images increase click-through rates by making the abandoned product feel front-and-centre.
Instant product recognition
Showing the exact product image and name in a personalised banner triggers instant recall and desire.
Create real urgency
Combine the shopper's name with time-sensitive messaging for a powerful urgency play that drives action.
Multi-step personalisation
Use different personalised images across your abandonment flow — each one more targeted than the last.
How It Works
Set up in 2 minutes
Design once, personalise for every recipient. Here's how the merge tags work.
Merge tags you'll use
These are the most common merge tags for abandoned cart emails. They work with any ESP.
{{ first_name }}{{ product_name }}Example URL
https://app.driphue.com/img/cart01?txt1={{ first_name }}&txt2={{ product_name }}Start recovering more carts today
Create your free Driphue account and have personalised images in your emails in under 2 minutes.
Explore More
Other use cases
Personalised images work across every email type.
Welcome emails
Greet new subscribers by name with a personalised hero image. Make a lasting first impression that sets the tone for your brand relationship.
Explore this use caseBirthday & loyalty
Celebrate milestones with personalised images showing their name, points balance, or VIP tier status. Make every celebration feel genuine.
Explore this use caseProduct launches
Make every product launch feel like a personal invitation. Address subscribers by name for higher open rates and engagement.
Explore this use caseVIP & segmented offers
Gold, Silver, Bronze — or any segment you define. Show different images and offers based on who's receiving the email.
Explore this use casePost-purchase
Thank customers by name and display the product they bought. Build loyalty and drive repeat purchases with a personal touch.
Explore this use case
Works Everywhere
Compatible with every ESP
If your platform supports merge tags in HTML emails, it works with Driphue.
- Klaviyo
- Mailchimp
- ActiveCampaign
- HubSpot
- Brevo
- Omnisend
- Drip
- ConvertKit
- Customer.io
- SendGrid
- Postmark
- Iterable
- Salesforce MC
- Marketo
- Constant Contact
- Campaign Monitor
- Braze
- MoEngage
- CleverTap
- Bloomreach
- GetResponse
- MailerLite
- + any ESP
Just paste the dynamic image URL or HTML code into your email template. No plugins, no API keys, no custom code.