Marketo integration

Personalize your Marketo emails with dynamic images

Add Driphue's personalised images to your Marketo campaigns. Every subscriber sees an image made just for them — just paste a URL into your template.

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See how it works

Set up in under 2 minutes

Add personalised images to your Marketo emails in four simple steps.

  1. 1

    Create your image in Driphue

    Design a new image or import one from Canva. Use Driphue's editor to set up your layout, fonts, and brand colours. Add dynamic text layers where you want personalisation to appear.

  2. 2

    Add your Marketo merge tags

    Select Marketo as your ESP in Driphue. Default merge tags like first name and email are available out of the box. Marketo uses {{lead.Field Name}} personalisation tokens.

  3. 3

    Copy your image URL or HTML embed

    Driphue gives you two options from the dashboard: a Dynamic Image URL to paste into Marketo's image block, or a ready-made <img> HTML embed to paste directly into the email source code. Both are one-click copy.

  4. 4

    Paste into your Marketo template

    Add the URL or HTML to your Marketo email template. When Marketo sends the email, the merge tags resolve automatically — each recipient sees a uniquely personalised image with their own data.

Merge-tag syntax

Marketo’s tags, right in the URL

Each text layer maps to a parameter (txt1, txt2, …) that gets populated with your Marketo merge tags at send time. Driphue shows the mapping alongside every URL, so you always know which tag fills which layer.

Marketo tokens
// Marketo merge tag in your image URL
https://app.driphue.com/img/bu07fx7?txt1={{lead.First Name}}

Use cases

What you can personalize

Dynamic images work across every email type in Marketo.

Welcome emails

Greet new subscribers by name with a personalised hero image. Make a strong first impression.

Abandoned cart

Show the exact product left in cart with the subscriber's name. Drive urgency and relevance.

Birthday & loyalty

Celebrate milestones with personalised images showing their name, points balance, or tier.

Product launches

Personalise announcement images with subscriber names for higher engagement rates.

VIP & segmented offers

Show different images based on customer tier, location, or any custom property.

Post-purchase

Thank customers by name and display the product they bought for a personal touch.

Works everywhere

Compatible with every ESP

If your platform supports merge tags in HTML emails, it works with Driphue.

  • Klaviyo
  • Mailchimp
  • ActiveCampaign
  • HubSpot
  • Brevo
  • Omnisend
  • Drip
  • ConvertKit
  • Customer.io
  • SendGrid
  • Postmark
  • Iterable
  • Salesforce MC
  • Marketo
  • Constant Contact
  • Campaign Monitor
  • Braze
  • MoEngage
  • CleverTap
  • Bloomreach
  • GetResponse
  • MailerLite
  • + any ESP

Just paste the dynamic image URL or HTML code into your email template. No plugins, no API keys, no custom code.

Start personalizing Marketo emails today

Create your free Driphue account and have personalised images in your Marketo templates in under 2 minutes.

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